Ruffles and Fast X, the new chapter and tenth film in Universal Pictures' blockbuster Fast & Furious Saga, partnered to celebrate individual style, confident swagger and innovative flavor.

Special-edition Ruffles potato chip bags featured street racing vehicles from Fast X gave fans the chance to win weekly with Fandango Movie Tickets** and film merchandise, while one lucky winner received a grand prize of a 2023 Dodge Charger R/T.* Fast X arrived in theaters May 19, 2023.

As a brand famous for the distinctive ridges on its chips, Ruffles was on a mission to inspire fans to unapologetically own what makes them unique – their "ridges." The embodiment of these ridges in The Fast Saga are the characters' wheels, as each vehicle was carefully chosen and customized to reflect the driver's uniqueness and renowned personality.