Partnership:

FaZe Clan and Corona

Description:

Esports organization FaZe Clan teamed with Corona to promote Corona Hard Seltzer.

This multi-faceted partnership consisted of Corona Hard Seltzer collaborating with FaZe Clan to help gamers and fans unlock branded Corona Hard Seltzer experiences.

The partnership targeted gamers over the age of 21 and included a national gaming tournament. This co-branded tournament was supported with co-branded merch, branded content and activations on the local level celebrating Corona Hard Seltzer with FaZe Clan fans.

Partnership Opportunity:
FaZe Clan/Gaming & Esports
Partner/Category:
Corona /Beverages
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-13
Last Modified on:
2021-04-19
Companies Involved
Tuck

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