Partnership:

Fender and Lexus

Description:

Fender teamed with Lexus to release a limited-edition Stratocaster guitar. 

The guitar is finished in Lexus' new Structural blue finish that Lexus' scientists have been working on for over 15 years. The color and paint have unique properties that when it is broken up and interferes with light it achieves a blue look. The guitar is the same color as the limited-edition Lexus LC 500. 

Only 100 Fender Lexus LC Stratocasters are available for purchase. They are being sold for $6,000.

Partnership Opportunity:
Fender/Music
Partner/Category:
Lexus /Automotive
Timing:
4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Transportation
TV Spot
Created On:
2021-10-07
Last Modified on:
2021-10-07
Companies Involved
Tuck

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