Hallmark Cards, Inc. and Hallmark Channel teamed up to promote Hallmark Channel's movie, FIELDER'S CHOICE. Participants had a chance to win a walk-on role in a Hallmark Channel original movie for themselves and their dad or any other role model in their life. The grand prize included a trip for two to Los Angeles, spending money, and more. One first prize winner recieved an Ace Hardware American Dream Workshop. In order to be a part of the sweepstakes, consumers either used their Hallmark Gold Crown Card at a participating Hallmark Gold Crown stores or went to www.hallmarkchannel.com and signed up online, other participants sent a 3X5 piece of paper with their name, address, birth date, and phone number to Hallmark. Entries had to be postmarked by June 20, 2005 and received by June 27, 2005.