Partnership:

FIFTY SHADES OF GREY and Fandango

Description:

Universal Pictures together with Fandango partnered to promote the film FIFTY SHADES OF GREY with a sweepstakes giving fans a chance to win a trip to the FIFTY SHADES OF GREY world premiere. The trip included two tickets to the world premiere of FIFTY SHADES OF GREY in 2015, access to the star-studded FIFTY SHADES OF GREY After Party, roundtrip airfare and hotel accommodation for two, and ground transportation between airport and hotel. The promotion ran from July 23rd to September 30th.

Partnership Opportunity:
FIFTY SHADES OF GREY/Theatrical
Company:
Universal Pictures
Partner/Category:
Fandango /Retail
Timing:
3rd Quarter 2014
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2016-01-19
Companies Involved
Tuck

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