Universal Pictures together with Fandango partnered to promote the film FIFTY SHADES OF GREY with a sweepstakes giving fans a chance to win a trip to the FIFTY SHADES OF GREY world premiere. The trip included two tickets to the world premiere of FIFTY SHADES OF GREY in 2015, access to the star-studded FIFTY SHADES OF GREY After Party, roundtrip airfare and hotel accommodation for two, and ground transportation between airport and hotel. The promotion ran from July 23rd to September 30th.