Description:
Walmart and Feeding America came together to fight hunger in America with the “Fight Hunger. Spark Change” campaign. The campaign partners with Discover card and five CPG companies: General Mills, Kellogg, Campbell Soup Co., Kraft Heinz and PepsiCo. The partners helped food banks as consumers participated through purchases, liking and sharing social-media content, and donating at the register.
Acts of support, purchase of participating products, register donations and Discover transactions helped to secure over 110.6 million meals to Feeding America. The promotion ran from April 17 – May 15, 2017.
Partnership Opportunity:
FIGHT HUNGER. SPARK CHANGE/Retail
Company:
Feeding America
Partner/Category:
Feeding America /Non-Profit Organizations
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Tweens
Family
Adults
Female
Tweens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Micro site
Online
Social Media
TV Spot
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2022-10-03
Companies Involved
Feeding America
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