Partnership:

FINAL FANTASY VII REBIRTH and Ad Council

Description:
Seize the Awkward and FINAL FANTASY VII REBIRTH teamed up on a PSA (public service announcement) that encourages young people to start conversations around mental health with friends. The PSA was promoted via a dedicated landing page and was shared for broadcast distribution across TV stations, media outlets for OOH placement, and websites throughout 2024. The partnership immediately garnered overwhelming support from the community who resonated with the messaging.
Partnership Opportunity:
FINAL FANTASY VII REBIRTH/Gaming & Esports
Company:
Square Enix
Partner/Category:
Ad Council /Advertising
Timing:
April 2nd Quarter 2024
Target:
Male
Female
Adults
Teens
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
Created On:
2024-04-12
Last Modified on:
2024-05-06
Companies Involved
Square Enix
Julie K
Julie K SVP, Gaming Partnerships Allied Global Marketing
Kaitlin R
Kaitlin R Director, Partnerships Allied Global Marketing
Tuck

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