Partnership:

FINAL FANTASY VII REBIRTH and Porsche

Description:

In celebration of the launch of FFVIIR, Porsche and Square Enix collaborated on a short film called “Driven by Dreams” that highlighted their shared themes of legacy and innovation between Porsche and the FINAL FANTASY VII series. The film was released on March 1, 2024.

To promote the collaboration, Porsche created a custom wrapped FFVIIR 911 and invited influencers and voice actors from the game to the Porsche Experience Center in Long Beach, CA to drive the custom wrapped FFVII car and create content to promote the film. 

Partnership Opportunity:
FINAL FANTASY VII REBIRTH/Gaming & Esports
Partner/Category:
Porsche /Automotive
Timing:
March 1st Quarter 2024
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Event / Activation / Experiential
Licensed Product
Stunt
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
TV Spot
Created On:
2024-04-08
Last Modified on:
2024-04-12
Companies Involved
Julie K
Julie K SVP, Gaming Partnerships Allied Global Marketing
Kaitlin R
Kaitlin R Director, Partnerships Allied Global Marketing
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.