Partnership:

FINDING DORY and Coppertone

Description:

Walt Disney Studios and Coppertone teamed up for a partnership to promote the release of the highly anticipated Pixar film, FINDING DORY.  If "Dory" fans bought $20 or more of Coppertone products, they could send a picture of their receipt for a Fandango movie ticket voucher to see FINDING DORY or any other Disney film in theaters.  In addition to the ticket giveaway, Coppertone kid's products featured custom FINDING DORY artwork and characters on the packaging for a limited time.  The program was promoted on the Coppertone website and ran from May 15th to June 28th, 2016.

Partnership Opportunity:
FINDING DORY/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Coppertone /Health & Beauty
Timing:
2nd Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Premiums / Giveaways
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-05-31
Companies Involved
Tuck

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