Partnership:

FINDING DORY and Nature's Harvest Bread

Description:

To promote the theatrical premiere of FINDING DORY, Walt Disney Studios and Nature's Harvest Bread partnered for the "Make a Splash With Whole Grains" sweepstakes.  By entering the sweepstakes on the Nature's Harvest Bread Facebook page, fans were entered to win one of five weekly prizes including movie tickets, autographed posters and a trip to Los Angeles for the world premiere. 

In addition, Dory fans could receive a Ty® Sparkle Eye Beanie Boo™ plush toy if they purchased four loaves of Nature's Harvest bread.  The program was promoted heavily on Nature's Harvest Bread's social media channels as well as on their website.  For a limited time, Nature's Harvest Bread bags also sported custom packaging featuring Dory and other characters from the film. 

Partnership Opportunity:
FINDING DORY/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Nature's Harvest Bread /CPG
Timing:
May 2nd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
On Pack
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Social Media
Created On:
2020-11-30
Last Modified on:
2016-06-06
Companies Involved
Tuck

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