Partnership:

Fla-Vor-Ice and Universal Parks & Resorts

Description:

The L.A. Office, developed and facilitated a partnership for The Jel Sert’s Fla-Vor-Ice Pops in support of both Fla-Vor-Ice’s #BIGFLAVORICEFUN initiative and Universal Studios Hollywood and Universal Orlando Resort’s TRANSFORMERS THE RIDE 3D, along with the movie sequel, set to release summer 2017. The partnership included TRANSFORMERS and Universal Parks and Resorts-branded creative on 16-count Fla-Vor-Ice freezer pop boxes, the exciting prospect of a family trip sweepstakes, in-store POS in approximately 15,000 stores like Kroger, Rite Aid, Safeway, Walmart and more.


The program was supported by: in-store radio at 1,100 Kroger locations, spanning two weeks to include Memorial Day weekend; comprehensive social, mobile and digital campaign via a mobile-optimized microsite with a photo upload feature for social sharing at flavorice.com/promotion; Twitter, Instagram and organic and boosted Facebook posts.


Grand prize winners received one of two trips for four to Universal Studios Hollywood or Universal Orlando Resort. Additionally, 10 secondary prizes consisting of Universal-branded jackets were part of the promotion. In addition to providing excitement at retail, the program was developed to enhance online activity on Fla-Vor-Ice digital platforms and capture email addresses for continued brand dialog with, and future offers to, loyal consumers.


The promotion ran from April 1 – September 15, 2017.

Partnership Opportunity:
Fla-Vor-Ice/CPG
Company:
The Jel Sert Company
Partner/Category:
Universal Parks & Resorts /Attractions
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Media Elements:
Email
Micro site
Mobile
Radio Spot
Social Media
Created On:
2023-08-29
Last Modified on:
2023-08-29
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.