Partnership:

Foot Locker and Nike

Description:
Foot Locker partnered with Nike on the HOUSE OF HOOPS Courtside experience, which was an effort to reshape retail for the young basketball-obsessed athlete across North America. It continued to make an impact in Los Angeles Oct. 20 and 22nd as it debuted at L.A. Live celebrating LeBron James' first game in purple and gold.

HOH Courtside at L.A. Live served athletes and fans by offering exclusive footwear launches and a unique "makers" experience along with a full complement of product from NIKE, Jordan and Converse. The pop-up also marked the unveiling of HOUSE OF HOOPS' new logo, which will roll out across HOH digital and social platforms in the coming months.

Product stories featured at HOH Courtside L.A. include: Nike Basketball, Jordan, Nike Sportswear, NBA licensed apparel and "Makers" customization space. The HOH Courtside model came to life in HOUSE OF HOOPS' 185 physical retail locations around the country.

Foot Locker also released an update to its mobile app (iOS only) that integrates Augmented Reality (AR) to create a more engaging shopping experience with AR scavenger hunts. The brand leveraged this emerging technology platform to offer customers exclusive content and experiences timed to limited-release product drops.

The sneaker-obsessed consumer in L.A. had a chance to be one of the first to buy a pair of the new LeBron 16 King "Court Purple" which LeBron was expected to wear on-court. Access to the product was unlocked for customers that successfully complete the AR scavenger hunt (while supplies last).

Partnership Opportunity:
Foot Locker/Retail
Partner/Category:
Nike /Fashion
Timing:
October 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Collectible
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-23
Companies Involved
Tuck

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