Partnership:

FOOTLOOSE and Herbal Essences

Description:

Paramount Pictures teamed up with Herbal Essences to promote the theatrical release of FOOTLOOSE. Herbal Essences launched a FOOTLOOSE Video Contest, asking fans to submit videos of their best dance moves along with the FOOTLOOSE soundtrack. The participant with the most votes received a free trip to the FOOTLOOSE premiere. The deadline was on Sept 16, 2011.

Partnership Opportunity:
FOOTLOOSE/Theatrical
Company:
Paramount Pictures
Partner/Category:
Herbal Essences /Health & Beauty
Timing:
October 4th Quarter 2011
Target:
Male
Female
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-22
Companies Involved
Tuck

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