Partnership:

FOOTLOOSE and HSN

Description:
Paramount Pictures teamed up with HSN to promote the theatrical release of the upcoming motion picture FOOTLOOSE. HSN hosted a 24-hour FOOTLOOSE themed event on Wed., Oct. 12, 2011 across all of HSN`s platforms. The event showcased exclusive designer footwear brands and other merchandise, including a version of the film`s red cowboy boots from Steven by Steve Madden. Movie branded merchandise and the movie soundtrack was also part of the HSN FOOTLOOSE sales offering. Merchandise was available for purchase online as of Oct. 7th, 2011 and on TV as of Oct. 12th, 2011.
Partnership Opportunity:
FOOTLOOSE/Theatrical
Company:
Paramount Pictures
Partner/Category:
HSN /Retail
Timing:
October 4th Quarter 2011
Target:
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-09-27
Companies Involved
Tuck

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