Partnership:

FOOTLOOSE and Walgreens

Description:
Paramount Pictures teamed up with Walgreens to promote the theatrical release of FOOTLOOSE.Walgreens promoted the film in association with their "Walk with Walgreens Program", encouraging consumers to participate in walk events in their city and extend the stay healthy message. When members signed up for the walk, they received exciting FOOTLOOSE-themed rewards including movie tickets and music downloads. The program was promoted via point-of-sale and program booklets in US stores, Walgreens.com, and at events in major U.S. cities.
Partnership Opportunity:
FOOTLOOSE/Theatrical
Company:
Paramount Pictures
Partner/Category:
Walgreens /Retail
Timing:
October 4th Quarter 2011
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-09-27
Companies Involved
Tuck

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