Ubisoft Entertainment partnered with Death Wish Coffee for the release of FOR HONOR with a #FUELYOURDUEL themed cross-promotion. In celebration of the game, Death Wish Coffee created three limited-edition bags filled with the World's Strongest Coffee, each representing the factions of FOR HONOR: the Vikings, the Samurai, and the Knights. Each bag included a unique code for gamers to earn points in FOR HONOR's Join the Battle Rewards program, which could be redeemed for member-exclusive prizes such as in-game items, branded swag, sweepstakes entries, and more. The promotion also featured a sweepstakes where fans could win a copy of FOR HONOR and a Month of Coffee.