Description:
Beloved global restaurant brand Jollibee today announced its exclusive partnership with DreamWorks Animation’s new original film Forgotten Island, arriving in theaters September 25, 2026.To build excitement ahead of the film’s theatrical release, Jollibee will give fans across North America an early taste of the adventure starting Monday, September 14. Designed to bring the film’s spirit of friendship from the screen to the table, the limited-time collaboration will feature several exciting activations: themed meal bundles with collectible bracelet charms; retro streetwear apparel; immersive store takeovers in select markets; and a consumer sweepstakes featuring a grand-prize trip to the Philippines. The campaign will be featured at all Jollibee locations nationwide and run through October 31, 2026, or while supplies last.
For generations, Jollibee has brought people together to create joyful moments over delicious food, from its mouth-watering Chickenjoy fried chicken and crispy, juicy Chicken Sandwiches to its iconic Peach Mango Pie. Now, Jollibee is uniting its cultural heritage and culinary traditions with DreamWorks Animation, a studio renowned for storytelling that centers connection, community, and joy. Through the Forgotten Island collaboration, that shared spirit translates seamlessly into every meal, giving friends and families fun new ways to create memories together.
“Jollibee and DreamWorks’ Forgotten Island both center on the pure joy of bringing people together and celebrating meaningful connections,” said Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America. “This partnership is a wonderful reflection of Jollibee’s heritage and our commitment to creating memorable, happy moments around great food. We can’t wait for families, moviegoers, and fried chicken lovers across North America to experience the magic of Forgotten Island with us.”
Filipino culture and talent are represented throughout the film, including Grammy and Academy Award-winning H.E.R., acclaimed actress Liza Soberano, Tony Award-winning Lea Salonga, global comedy superstar Jo Koy, and co-writer and co-director Januel Mercado. That connection makes the collaboration especially meaningful for Jollibee, a beloved Filipino-born brand that continues to expand its signature “joy of eating” to many more cities across North America and around the world.
Collect & Connect: Exclusive Forgotten Island Bracelet Charms
Every Forgotten Island meal bundle comes with a special surprise: a mysterious “blind-box” foil pack containing one collectible bracelet charm and a colorful movie sticker sheet. The collection features eight standard charms highlighting Jollibee icons alongside Forgotten Island characters including Jo and Raissa, plus the chance to discover a rare, mysterious “Golden Bucket” charm.
Inspired by the film’s celebration of lifelong friendship and meaningful connection, the collectible keepsakes give fans a fun new way to celebrate the people closest to them. Customers can complete the look by adding a blank chain bracelet for $2 when they purchase a Forgotten Island Box Meal or Bucket Bundle (available exclusively in-store with qualifying meal purchase).
Exclusive Forgotten Island Meal Deals
Starting September 14, fans can enjoy three Forgotten Island-inspired limited-time meal bundles, available at all Jollibee locations nationwide:
- Forgotten Island 2-piece Box Meal: 2pc Chickenjoy (Original or Spicy); steamed rice; small gravy; Peach Mango Pie; and a refreshing Calamansi Lemonade. Includes one collectible bracelet charm and a sticker sheet.
- Forgotten Island Chicken Sandwich Box Meal: Jollibee Chicken Sandwich (Original or Spicy); regular fries; Peach Mango Pie; and a refreshing Calamansi Lemonade. Includes one collectible bracelet charm and a sticker sheet.
- Forgotten Island 6-piece Bucket Bundle: Made for sharing! 6pc Chickenjoy Bucket (Original or Spicy); three Calamansi Lemonades. Includes three collectible bracelet charms and three sticker sheets.
A Refreshing Filipino Twist: Calamansi Lemonade
To complement the collaboration’s celebration of Filipino culture, Jollibee is introducing the Calamansi Lemonade, a bright quencher featuring calamansi, a tangy citrus fruit native to the Philippines. Select locations also will offer an upgraded Calamansi Lemonade Freeze, ice-blended for a refreshing treat. The limited-time beverages will be available at participating Jollibee North American locations during the promotional window, while supplies last.
Retro ‘90s Streetwear Collection
Fans can take the adventure home with a limited-edition co-branded apparel line inspired by the film’s ‘90s aesthetic:
- Jollibee x Forgotten Island T-Shirt ($35): Featuring Jollibee, Jo, and Raissa aboard a colorful jeepney. Available September 14–October 31 on the Jolly Merch Shop.
- Jollibee x Forgotten Island Hoodie ($75): A cozy black hoodie featuring Jollibee and film characters. Available September 14–October 31 on the Jolly Merch Shop.
- Jollibee x Forgotten Island Windbreaker ($75): A vibrant retro jacket inspired by Raissa’s ‘90s windbreaker in the film. Available October 2–October 31 exclusively on Complex Shop.
Immersive Store Takeovers in Three Marquee Cities
Jollibee will bring the fantastical island of Nakali to life through immersive Forgotten Island takeovers at three U.S. locations:
- Jollibee – Manhattan, East 42nd Street, NY (14 East 42nd St.)
- Jollibee – Torrance, CA (20100 Hawthorne Blvd.)
- Jollibee – Daly City, CA (6955 Mission St., Suite 101)
JOLLIBEE x FORGOTTEN ISLAND Sweepstakes: Win a Trip to the Philippines
Starting September 14, Jollibee Rewards members can enter the JOLLIBEE x FORGOTTEN ISLAND GIVEAWAY sweepstakes, featuring a lineup of incredible prize drops. Members can win everything from branded merch and North American travel packages, including trips to Catalina Island, Calif., Cape Cod, Mass., and the region’s most spectacular National Parks, to the ultimate grand prize: an unforgettable trip for two to the Philippines! The epic journey includes a tropical getaway to the world-famous Palawan Island – home to the breathtaking paradises of El Nido and Puerto Princesa.
As Jollibee continues to expand across North America, be sure to follow along at @jollibeeusa on TikTok, @jollibeeus on Instagram and @jollibeeus on Facebook for the latest buzz, including upcoming store openings, new product launches and other exciting news and announcements.
Partnership Opportunity:
FORGOTTEN ISLAND/Theatrical
Company:
Partner/Category:
Jollibee /Dining
Timing:
September 3rd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
Licensed Product
On Pack
Other
POP Display / End Cap / Shelf-Talker
Product Bundle
Collectible
In-Store / Retail
Licensed Product
On Pack
Other
POP Display / End Cap / Shelf-Talker
Product Bundle
Media Elements:
Blogs
Direct Marketing
Online
Social Media
Direct Marketing
Online
Social Media
Created On:
2026-09-08
Last Modified on:
2026-09-15
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Lou H
VP, Domestic Partnership Marketing
Universal Pictures
Christopher W
Manager, Domestic Film Partnerships
Universal Pictures
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