Partnership:

Fortnite and BTS

Description:

Fortnite partnered with BTS to debut the group's latest music video for "Dynamite" in Fortnite.

K-pop group BTS debuted their music video on Fortnite’s Party Royale Island in an in-game promotion bringing together the worlds of music and gaming. It was a choreography video for the single “Dynamite,” and it aired on September 25th. In addition to the video, two new emotes — which Epic said were “choreographed by BTS” — went on sale starting September 23rd.

This promotion started on September 23rd.

Partnership Opportunity:
Fortnite/Gaming & Esports
Partner/Category:
BTS /Music
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-11-17
Companies Involved
Tuck

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