Partnership:

Fortnite and Havaianas

Description:

Epic Games partnered with flip-flop maker Havaianas on an in-game FORTNITE promotion.

The partnership consisted of Havaianas working with Epic Games to promote Havaianas in FORTNITE with an in-game activation. This activation took the form of an in-game virtual island that was shaped like one of Havaianas' signature flip-flop slippers.

This virtual island promoted a co-branded Havaianas x FORTNITE collection which was based around iconic elements of the game. This collection included Havaianas flip-flops themed around FORTNITE characters such as DJ Yonder, Brite Bomber and Battle Bus.

The partnership was further promoted with an in-game virtual event on May 14, 2021. Visitors to the digital island on that day could receive a discount on items from the collection by sharing snapshots of the island on social media with the hashtag #HavaianasFortniteDay.

Partnership Opportunity:
Fortnite/Gaming & Esports
Partner/Category:
Havaianas /Fashion
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Insert (FSI)
In-Store / Retail
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2021-05-06
Last Modified on:
2021-05-17
Companies Involved
Tuck

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