Partnership:

Fortnite and NFL

Description:
Epic Games teamed with the NFL for a special FORTNITE promotion. This promotion offered NFL team outfits in the Battle Royale Item Shop starting on Friday. This unique opportunity gave FORTNITE players the ability to purchase and customize up to eight outfits representing their favorite NFL teams. In addition to NFL team outfits, there were football-themed emotes, harvesting tools, gliders, and even a referee outfit, so players could bring their passion for football into Fortnite. Once a player owned an NFL team outfit they were able to choose a uniform from any of the League’s 32 teams and customize the jersey with a number of their choice. The NFL team outfits were available on November 9, 2018 as both male and female figures and could be customized with a different team/number each time a player used the outfit in Fortnite.
Partnership Opportunity:
Fortnite/Gaming & Esports
Company:
Epic Games
Partner/Category:
NFL /Sports
Timing:
November 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Advergame
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-07
Companies Involved
Epic Games
Tuck

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