Partnership:

FREAKIER FRIDAY and P.F. Chang's

Description:
P.F. Chang's is bringing a beloved movie moment to life with the launch of its new limited-time "Freakier Flavors" menu, inspired by the August 8th theatrical release of Disney's Freakier Friday. The menu pays tribute to the fictional "House of Chiang's" from the original 2003 film – a playful nod to the Asian and Asian-inspired cuisine that has long defined the P.F. Chang's brand. Now, with Freakier Friday bringing the fan-favorite body-swap chaos back to theaters for a new generation, P.F. Chang's is joining the fun, serving up dinner specials and movie-inspired menu items for fans of all ages.

"When the original Freaky Friday featured a scene at the fictional 'House of Chiang's,' it felt like an unexpected shoutout to our brand," said Sonika Patel, Chief Marketing Officer at P.F. Chang's. "With Freakier Friday, we saw the perfect opportunity to make that connection real – turning a fun film moment into a flavorful experience for our guests."

"We love when movie moments leap off the screen and into real life," said Jan Coleman, Vice President, Marketing Partnerships, Promotions & Multicultural, Disney. "P.F. Chang's has captured the spirit of Freakier Friday with a playful twist, serving up a flavorful experience that fans of all ages will enjoy."

The "Freakier Flavors" menu is available for a limited time at most P.F. Chang's locations nationwide starting July 30, 2025 through September 2, 2025. The menu will include:

  • Make Good Choices Dinner Specials– A customizable combo with a choice of starter, base, and entrée.

    • Featured Dinner Specials:

      • House of Chang's Spicy Chicken Dinner Special – Chang's Spicy Chicken served with white rice and an egg roll.

      • Mix It Up Mongolian Beef Dinner Special – Mongolian Beef served with white rice or lo mein and a house salad.





  • Switcheroo and Crystal Ball Refreshers – Non-alcoholic drinks with fruit-forward flavors and visual flair, like mango-orange lemonade and desert pear both finished with color-changing theatrics and shimmer.

  • Pink Slip Ube Cheesecake – Vanilla cheesecake base topped with a creamy, nutty ube layer, made from real purple sweet potato and topped with edible pink glitter for a full rock-and-roll moment.


Guests will have the chance to win cool prizes as part of the celebration of P.F. Chang's new menu launch—whether they're dining in and trying the latest dishes or simply joining in the excitement. Prizes include:*

  • Grand Prize (1): Includes a Disney's Freakier Friday Prize Pack, a year of P.F. Chang's Dinner Specials, and a year of movie tickets.

  • First Prizes (10): Each includes a $150 P.F. Chang's gift card and two movie tickets.


To learn more or find a location, visit www.pfchangs.com or follow P.F. Chang's on Instagram, X, Facebook or TikTok. For terms and conditions, please visit www.pfchangs.com/FreakierFriday.

*No purchase necessary. Must be legal resident of fifty (50) U.S. or D.C., age 18 or older. Registration ends 9/2/25. For Official Rules, visit www.pfchangs.com/FreakierFriday. Void where prohibited. SPONSOR: P.F. Chang's China Bistro, Inc., Scottsdale, AZ. "A year of movie tickets" awarded as a Fandango Promotional Code with a total value up to $2,080, inclusive of ticket prices, fees, and charges. Fandango terms and conditions apply. "A year of dinner specials" awarded as a $2,600 P.F. Chang's Gift Card, subject to standard terms and valid only at participating U.S. locations.
Partnership Opportunity:
FREAKIER FRIDAY/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
P.F. Chang's /Dining
Timing:
August 3rd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Promotional Elements:
Branded Content
Contest / Sweepstakes
In-Store / Retail
Media Elements:
Micro site
Online
Social Media
Sponsorship
Created On:
2025-07-30
Last Modified on:
2025-07-30
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Jennifer H
Jennifer H Sr Manager The Walt Disney Studios
Tuck

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