Partnership:

FREE BIRDS and Chuck E. Cheese's

Description:
Relativity Media and Chuck E. Cheese partnered for the theatrical release of FREE BIRDS. From September 15th to December 15th, 2013, there were in-store activations at all 520 US Chuck E. Cheese locations, TV commercials, print and online ads, in-store signage and giveaways, radio broadcasts and a line of FREE BIRDS merchandise. They created FREE BIRDS themed collectible wristbands as a gift with purchase of any pizza or value deal, premiere sponsorship and movie ticket giveaways. The partnership continued with an extensive social campaign on behalf of FREE BIRDS across multiple platforms including: Instagram, Pinterest, Facebook, and Twitter. FREE BIRDS released in theaters on November 1, 2013. http://variety.com/2013/film/news/chuck-e-cheeses-chooses-animated-free-birds-as-first-film-promo-1200615456/
Partnership Opportunity:
FREE BIRDS/Theatrical
Company:
Relativity Media
Partner/Category:
Chuck E. Cheese's /Dining
Timing:
November 4th Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Relativity Media
Tuck

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