Partnership:

Free Guy and Fortnite

Description:

Walt Disney Studios and Twentieth Century Studios partnered with Epic Games to celebrate FREE GUY with a Fortnite promotion.

The partnership consisted of a FREE GUY Fortnite skin that players could access. The skin was the muscular version of the titular FREE GUY featured in the movie.

Additionally, the partnership included FREE GUY digital ATMs scattered throughout the world of the game. Engaging with these ATMs allowed gamers to interact with FREE GUY content including filmed messages from the film's star, Ryan Reynolds.

Partnership Opportunity:
Free Guy/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Fortnite /Gaming & Esports
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-08-12
Last Modified on:
2021-08-16
Companies Involved
Tuck

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