Partnership:

Free Guy and G Fuel

Description:

Walt Disney and 20th Century Studios teamed with G Fuel on an exciting promotion celebrating the release of FREE GUY.

The partnership consisted of G Fuel, the Official Energy Drink of Esports, working with Twentieth Century Studios as well as Disney to drop a G Fuel Flavor Bomb inspired by the film. This G Fuel Flavor Bomb had on-pack promotion for FREE GUY.

The FREE GUY-themed G Fuel Flavor Bomb was available to buy at gfuel.com as well as select stores in the U.S. The flavor was also released in powdered form inside tubs that were available for sale in the U.S. on the G Fuel website.

Partnership Opportunity:
Free Guy/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
G Fuel /Beverages
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-29
Last Modified on:
2021-08-02
Companies Involved
Tuck

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