FREE RADIO and Burger King


VH1 and Burger King teamed up to promote FREE RADIO with product placement and a sweepstakes. Beginning April 9, the fast-food giant was featured in four episodes of FREE RADIO, as part of an execution that culminated in a sweepstakes giveaway. Burger King first popped up in the second episode of the show’s sophomore season, as Lance, the dimwitted host of the KBOM radio show-within-a-show “Moron in the Morning,” belts out copy for a live read. “Have it your way,” the disc jockey bellows, before making the assertion that “yelling is the most effective form of radio advertising.” Later in that same episode, “Moron” co-host Anna sets up the sweepstakes, alerting listeners to log on to for a chance to win a BK Crown Card, which entitles the bearer to $1,000 in free Burger King food every year for 25 years. (The URL redirected to a special sweepstakes site hosted by King also appeared in a scene in which Lance tucks into one of the brand’s breakfast sandwiches while discussing the BK Crown Card with a fellow KBOM employee. The integration ended May 7, as Lance announced the actual sweepstakes winner during the final episode of the season.In addition to the call-outs and placement, Burger King was featured in two VH1-created podbusters that extend the narrative of the show into the commercial break, custom on-air billboards that drove viewers to the kbombsweeps site and via an exclusive sponsorship of the FREE RADIO show page on

Partnership Opportunity:
FREE RADIO/Television
Burger King /Dining
2nd Quarter 2009
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