Sonic partnered with NBC and Fremantle's AMERICA'S GOT TALENT as a premier sponsor for season 16. 

The season-long collaboration featured extensive on-air, digital and social integrations, SONIC “AGT” branded judges’ cups and guest giveaways. 

On this season contestants go in confessional booth, known as the “SONIC Glowasis,” where auditioning contestants shared their feelings either before or after hitting the stage. The weekly “SONIC Lounge Space” during the live shows took audiences backstage to a branded lounge setting where finalists shared an exclusive glimpse into their journeys. For the month of June, 2021 through early July, 2021 SONIC launched a special promotion where every time a judge hits the show’s famous “Golden Buzzer,” up to 10,000 fans had the opportunity to receive an order of SONIC’s award-winning golden tots for free when ordering on the SONIC App the day after the episode airs.