Partnership:

Friends and LEGO

Description:

Warner Bros, Consumer products partnered with LEGO for a promotion celebrating the 25th anniversary of the television hit FRIENDS.

The promotion consisted of LEGO releasing a specially-designed LEGO set inspired by the show. The LEGO set consisted of a 1,070 piece recreation of the iconic Central Perk coffee shop from FRIENDS. The LEGO set also included LEGO figurines of the shows six leads as well Gunther the barista.

The LEGO Central Perk went on sale on September 1, 2019 for $59.99 through the company’s online store.

Partnership Opportunity:
Friends/Television
Company:
Warner Bros. Consumer Products
Partner/Category:
LEGO /Toys
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-08-15
Companies Involved
Warner Bros. Consumer Products
Tuck

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