Partnership:

Friends and Pottery Barn

Description:

Warner Bros. Consumer Products partnered with Pottery Barn for a promotion celebrating the 25th anniversary of the classic sitcom FRIENDS.

The promotion consisted of a branded collection of Pottery Barn products including an apothecary table, famously depicted in an episode of FRIENDS, along with several other items celebrating the show. The collection included furniture, throw pillows, tableware and more. 

The partnership also included a sweepstakes in which fans entered online for a chance to win a $1,000 Potter Barn shopping spree as well as a trip to experience the Warner Bros. Studio Deluxe tour which included a stop by the iconic FRIENDS set. Fans could enter online until September 30, 2019.

Partnership Opportunity:
Friends/Television
Company:
Warner Bros. Consumer Products
Partner/Category:
Pottery Barn /Household
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-21
Companies Involved
Warner Bros. Consumer Products
Tuck

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