Partnership:

Friends and Serendipity

Description:

Warner Bros. Consumer Products partnered with premium ice cream brand Serendipity Brands to release a line of ice cream flavors inspired by the television smash hit FRIENDS.

The partnership consisted of WBCP working with Serendipity Brands to release a pint of ice cream inspired by FRIENDS. The ice cream was called Central Perk Almond Fudge, named for the iconic coffee shop featured in the series.

The FRIENDS-inspired pint from Serendipity was available at select retail locations and online.

Partnership Opportunity:
Friends/Television
Company:
Warner Bros. Consumer Products
Partner/Category:
Serendipity /CPG
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-06
Last Modified on:
2021-04-19
Companies Involved
Warner Bros. Consumer Products
Tuck

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