Partnership:

Frito-Lay and Amazon Alexa

Description:
Frito-Lay teamed with Amazon Alexa for its Snackable Notes campaign, a promotion where it added Snackable Notes to its variety packs of chips that featured a blank "talk bubble" where parents could write customized messages to their kids. The packs, part of the marketer's back-to-school push, were available until Sept. 9, 2018. Parents could get ideas for their personalized notes that range from funny to thoughtful by saying "Alexa, open Snackable Notes" or searching for the Snackable Notes function. Parents and other consumers could also submit their favorite notes at SnackableNotes.com for a chance to win a $1,000 weekly prize. A random winner was selected each week.
Partnership Opportunity:
Frito-Lay/CPG
Company:
Frito-Lay
Partner/Category:
Amazon Alexa /Tech
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
On Pack
Contest / Sweepstakes
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2018-09-06
Companies Involved
Frito-Lay
Tuck

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