Partnership:

Frito-Lay and Hissho Sushi

Description:

Frito-Lay partnered with Hissho Sushi to create and unveil a Cheetos Flamin' Hot Roll.

Frito-Lay collaborated with Hissho Sushi to create the new type of sushi roll that featured Frito-Lay's Flamin' Hot Cheetos as a key ingredient. The co-branded sushi roll was launched at more than 700 Hissho Sushi locations nationwide which encompassed everything from grocery stores to colleges to airports.

Partnership Opportunity:
Frito-Lay/CPG
Partner/Category:
Hissho Sushi /Dining
Timing:
November 4th Quarter 2020
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2020-11-11
Companies Involved
Tuck

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