Description:
Walt Disney Studios partnered with Enterprise to promote the theatrical release of FROZEN 2.
The partnership consisted of the companies collaborating to produce and release a co-branded TV Spot. The spot advertised Enterprise while utilizing footage from FROZEN 2 and co-starring FROZEN 2 star Kristen Bell.
In addition to the TV Spot, Enterprise had a dedicated FROZEN 2 section of their website featuring the ad as well as downloadable FROZEN 2 activity sheets.
Partnership Opportunity:
FROZEN 2/Theatrical
Company:
Partner/Category:
Enterprise /Automotive
Timing:
November 4th Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-11-14
Companies Involved
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