Description:
To celebrate the theatrical release of FROZEN 2, Walt Disney Studios partnered with Glade.
The partnership consisted of a co-branded TV Spot featuring Glade scented candles and promotion for FROZEN 2.
The commerical, titled "Frozen 2: Whisper," didn't feature any characters from FROZEN 2 but it did feature a character whose appearance evoked Elsa walking through an environment reminiscent of the film's setting.
Partnership Opportunity:
FROZEN 2/Theatrical
Company:
Partner/Category:
Glade /Household
Timing:
November 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-11-26
Companies Involved
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