Description:
Walt Disney Studios partnered with Jelly Belly for a promotion celebrating the release of FROZEN 2 in theaters worldwide.
The collaboration consisted of FROZEN 2 characters and branded being showcased on-pack and in-stores with Jelly Belly products.
In addition to the on-pack promotion, the FROZEN 2 Jelly Belly products included flavors that evoked the world of the film.
Partnership Opportunity:
FROZEN 2/Theatrical
Company:
Partner/Category:
Jelly Belly /CPG
Timing:
November 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-12-05
Companies Involved
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