Partnership:

FROZEN 2 and McDonald's

Description:

Walt Disney Studios partnered with McDonald's for a Happy Meal program celebrating the theatrical release of FROZEN 2.

The partnership consisted of FROZEN 2 being featured on Happy Meal packaging as well as on signage in-store at McDonald's locations and online at McDonald's website.

Inside each Happy Meal, fans could find one of nine FROZEN 2 toys featuring characters from the film.

Additionally, fans could scan their FROZEN 2 Happy Meal toys with the McPlay App to unlock cool games available to play online at McDonald's Happy Meal's website.

Fans could also go online to download FROZEN 2 coloring and activity sheets. 

Partnership Opportunity:
FROZEN 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
McDonald's /Dining
Timing:
November 4th Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-21
Companies Involved
Tuck

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