Walt Disney Studios partnered with Saks Fifth Avenue to celebrate the release of FROZEN 2 in theaters.

The collaboration consisted of a Saks Fifth Avenue in-store experience promoting FROZEN 2. The promotion included exclusive product and window displays inspired by the film. Saks shoppers could purchase a variety of FROZEN 2 product in Saks such as branded fashion, accessories and various gift-able items.

The in-store component of the partnership consisted of Disney's FROZEN 2 Enchanted Forest Experience at Saks, an immersive activation that ran from November 26 through December 24 that allowed Saks shoppers the chance to journey through the FROZEN 2 enchanted forest.

Saks unveiled the holiday windows on November 25, 2019 with a ceremony featuring FROZEN 2 star Idina Menzel performing a song from the movie's soundtrack. The partnership featured a 10-story-tall theatrical light show and entertainment from a 50-person choir, along with several other Disney entertainers. The event was also livestreamed both on Saks.com/Holiday and Disney.com.