Partnership:

FROZEN 2 and Zales

Description:

Walt Disney Studios partnered with Zales to promote the release of FROZEN 2 in theaters

The partnership consisted of a collection of jewelry celebrating and inspired by the world of the animated film. The collection consisted of jewelry pieces including earrings, necklaces and rings, all of which were directly inspired by FROZEN 2 characters.

A highlight of the collaboration was the Enchanted Disney Fine Jewelry collection which consisted of seven distinct engagement rings designed to evoke FROZEN 2's leading characters, Anna and Elsa. The ice powers featured in the film by Elsa were reflected in the jewelry with many of the rings showcasing snowflakes in their designs.

Partnership Opportunity:
FROZEN 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Zales /Fashion
Timing:
November 4th Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-29
Companies Involved
Tuck

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