Partnership:

FROZEN and Fandango

Description:

Kmart, Walt Disney Studios, and Fandango partnered to promote the movie FROZEN with a Kmart holiday program leveraging the release of Disney's Frozen through a theater ticket promotion and sweepstakes for Shop Your Way members.

Partnership Opportunity:
FROZEN/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Fandango /Retail
Timing:
1st Quarter 2013
Target:
Female
Kids (6-11)
Family
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2019-11-19
Companies Involved
Tuck

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