Partnership:

FROZEN and Kohl's

Description:

Walt Disney Studios together with Kohl's have partnered to promote merchandising for the movie FROZEN during the 2014 AMA Awards with 4 sponsored breaks during the broadcast showing specially created TV Spots. 

Each TV spot was actually clips of the contestants in the "Sing your heart out" contest sponsored by Kohl's for which they received over 4,000 submissions. One ad explains the rules and asks viewers to vote online for the singer they like best. One ad shows snippets from all 10 contestants. One ad shows snippets from contestants who didn't make the final 10. And ad one airs the winner singing Let it Go.

The entire concept is centered around making Kohl's the FROZEN headquarters for the holiday shopping season.Besides carrying all kinds of FROZEN toys, electronics and apparel, Kohl's also is carrying an exclusive Jumping Beans line of children's clothing with the FROZEN theme.

 



Partnership Opportunity:
FROZEN/Beverages
Company:
The Walt Disney Studios
Partner/Category:
Kohl's /Retail
Timing:
November 2014
Target:
Kids (6-11)
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-11-25
Companies Involved
Tuck

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