Partnership:

FROZEN and Ore-Ida

Description:
Walt Disney Studios partnered with Ore-Ida for the theatrical release of FROZEN. Ore-Idea featured the film on-pack selectr products and hosted an online sweepstakes. To enter, contestants visited www.oreida.com/disneypromo and filled out the online registraion form. Random drawings were held for eight consecutive weeks and prizes included $500 Visa Gift Card, one year's supply of Ore-Ida products and Fandango movie tickets. One grand prize winner recieved a 6-day/5-night trip for for four to Atlantis, Paradise Island Bahamas. The trip included airfare and hotel accommodation and $1,000 spending money. The promotion ran from November 1 - November 15, 2013. FROZEN released in theaters November 27, 2013.
Partnership Opportunity:
FROZEN/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Ore-Ida /CPG
Timing:
November 4th Quarter 2013
Target:
Male
Female
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Tuck

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