Partnership:

FROZEN and VisitNorway

Description:

Walt Disney Studios and Visitnorway partnered for the theatrical release of FROZEN. Joint promotional activities and special events took place throughout the film's theatrical run and home entertainment window. Social media and website exposure also took place, as FROZEN was given a dedicated section on visitnorway.com to promote the film and the beautiful landscape, culture and heritage of Norway. FROZEN released in theaters November 27, 2013. http://www.prnewswire.com/news-releases/visitnorway-by-innovation-norway-joins-forces-with-disney-to-showcase-stunning-inspiration-for-the-look-of-the-upcoming-big-screen-adventure-frozen-229073011.html

Partnership Opportunity:
FROZEN/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
VisitNorway /Travel
Timing:
November 4th Quarter 2013
Target:
Male
Female
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-22
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.