Partnership:

Universal Pictures and Xbox

Description:

Universal Pictures together with Xbox is partnering to promote FURIOUS 7 with a game that combines the Forza experience of driving amazing cars with the unstoppable Fast & Furious movie franchise to create an original adventure filled with high-speed automotive action.


To celebrate the April 3 theatrical launch of FURIOUS 7 the standalone expansion will be available at no charge for a limited two-week period. Players can download the expansion on Xbox One or Xbox 360 (at no charge!) from March 27 through April 10 after this, the expansion will cost $10. Players who downloaded it during the initial two-week window can continue to play without restriction.


 

Partnership Opportunity:
/Theatrical
Company:
Universal Pictures
Partner/Category:
Xbox /Automotive
Timing:
March 2015
Target:
Male
Teens
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-25
Companies Involved
Tuck

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