Partnership:

G Fuel and Neopets

Description:

G FUEL celebrated a fantastic new era of the virtual pet game Neopets with a limited-edition collection featuring remastered G FUEL Energy Formula products, a Neopets x G FUEL Slushie Cup and collectible G FUEL Doodlez Charms accessories.

The collaboration, which debuted at San Diego Comic-Con International 2023, featured three fan-favorite flavors with adorable Neopets characters on the packaging, available for the first time in 15-serving tubs.

Neopets and G FUEL fans alike could enjoy each of these flavors in the limited-edition Neopets x G FUEL Slushie Cup, which could be customized with one of three exclusive Neopets Doodlez Charms, featuring some of the most iconic Neopets: Kougra, Shoyru, and Aisha.

Partnership Opportunity:
G Fuel/Beverages
Partner/Category:
Neopets /Gaming & Esports
Timing:
August 3rd Quarter 2023
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Event / Activation / Experiential
On Pack
Premiums / Giveaways
Media Elements:
In-Game / In-App Integration
Online
Other
Created On:
2023-09-13
Last Modified on:
2023-09-18
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.