Partnership:

G.I. JOE: THE RISE OF COBRA and 7-Eleven

Description:

Paramount Pictures and 7-Eleven teamed up to promote the theatrical release of G.I. JOE: THE RISE OF COBRA. At the center of the promotion was a new G.I. JOE-themed Slurpee flavor – Liquid Artillery. Four 22-oz. collectible Slurpee cups with matching character straws featured G.I. JOE team members Conrad Duke Howser and Snake Eyes and Cobra members, Baroness and Storm Shadow. An online Slurpee Nation sweepstakes offered one Grand Prize winner a trip for two to attend the Los Angeles premiere of the movie. Besides its frozen blue Slurpee drink, 7-Eleven added a hot beverage tie-in with a ‘Go Joe’ Cappuccino, mocha-flavored with three natural energy ingredients – taurine, guarana and caffeine. Refillable silver and black 16-ounce coffee mugs featuring the G.I. JOE logo also were available while supplies last. In addition to the four plastic 3D cups, 7-Eleven created two paper Slurpee cups with movie graphics along with Slurpee Nation reward codes that could be used to enter an online instant-win sweepstakes at www.slurpee.com. Prizes awarded in the month-long sweepstakes included Xbox 360 Entertainment Systems, G.I. JOE Xbox 360 videogames, Xbox LIVE Gold subscriptions and one-year subscriptions to Symantec’s Norton Antivirus and spyware removal program. The sweepstakes for the trip to the Los Angeles movie premiere ended July 20. Besides the online sweepstakes and in-store signage, cups and collectibles, 7-Eleven ran radio advertising promoting the G.I. JOE: THE RISE OF COBRA campaign in select markets. The promotion began July 1, 2009 and ran for one month.

Partnership Opportunity:
G.I. JOE: THE RISE OF COBRA/Theatrical
Company:
Paramount Pictures
Partner/Category:
7-Eleven /Retail
Timing:
August 3rd Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

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