Partnership:

GABBY'S DOLLHOUSE and FAO Schwarz

Description:

FAO Schwarz, New York’s well-known and well-loved toy store, partnered with Universal Products & Experiences to become a Gabby’s Dollhouse destination for young fans this summer. 

FAO Schwarz offered a large assortment of Gabby’s Dollhouse goods, including a necklace set from Tara Toy, Bluetooth headphones from Kid Designs, and more. The store also was the only retailer to offer the upcoming Spin Master Gabby Cat Friend Ship Playset, releasing July 1. The playset launched globally in August so little fans of the series will be incentivized to visit FAO Schwarz to get their hands on it early. 

The iconic toy store also brought a full event experience to fans. Partnering with Rockefeller Center, the Gabby on the Go! event took place in the Rockefeller Plaza and featured activities inspired by the show. 

Kids were able to take a photo with Gabby, play with new toys, spin a prize wheel, and more. Each attendee got a Cat Passport souvenir that they can fill out as they go through the event. The Gabby on the Go! experience ran Thursday, July 6, from 11 a.m. to 5 p.m. ET.

Partnership Opportunity:
GABBY'S DOLLHOUSE/Streaming
Company:
DreamWorks Animation
Partner/Category:
FAO Schwarz /Retail
Timing:
June 2nd Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2023-06-29
Last Modified on:
2023-07-06
Companies Involved
David B
David B SVP, Global Brand Partnerships and Marketing DreamWorks Animation
Nicholas F
Nicholas F Marketing Coordinator
Tuck

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