Partnership:

GABBY’S DOLLHOUSE and Gymboree Play & Music

Description:

Dreamworks Television teamed with Gymboree Play & Music to celebrate the premiere of the second season of GABBYS DOLLHOUSE. 

The collaboration featured two special events and an official sweepstakes. The two events were hosted in the United States, Canada and the UK and featured a Disco Party with DJ Catnip and Gabby and Full STEAM Ahead wit MerCat.

These events encouraged growth mindset, music, confidence-building, and STEAM. 

The sweepstakes was open to families in the United States and Canada. The prizes included one play kitchen set, a teepee snooze pod, kid's tablet, cardboard playhouse, paint and brushes, and a science experiment. 

Partnership Opportunity:
GABBY’S DOLLHOUSE/Television
Company:
DreamWorks Animation
Partner/Category:
Gymboree Play & Music /Educational
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-09-27
Last Modified on:
2021-09-27
Companies Involved
David B
David B SVP, Global Brand Partnerships and Marketing DreamWorks Animation
Tuck

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