Partnership:

GABBY’S DOLLHOUSE and Snip-its

Description:

DreamWorks Animation partnered with Snip-its to bring an exciting partnership of themed services in salons for the new series, Gabby’s Dollhouse.

Snip-its’ retail promotion brought Gabby’s Dollhouse to life in their salons through custom character-themed services, exclusive video content in-store, and sweepstake giveaways.

For a limited time, themed add-on services were available that corresponded with Gabby and her feline friends. While children enjoyed watching the television show, they could receive different services from ‘cat ear’ buns just like Gabby’s headband, CatRat colored hair spikes, Cakey’s Sprinkle Party with tinsel strands, and Pandy Paw’s mini manicure.

At the end of their haircut adventure, children could have their own “unboxing” moment like Gabby, where themed premium toys were dispensed through the in-store Magic Box.

Partnership Opportunity:
GABBY’S DOLLHOUSE/Streaming
Company:
DreamWorks Animation
Partner/Category:
Snip-its /Health & Beauty
Timing:
January 1st Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-11
Last Modified on:
2021-03-17
Companies Involved
ANNE G
ANNE G President Anne Groben & Associates
Tuck

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