Partnership:

GABBY’S DOLLHOUSE and sweetFrog

Description:

DreamWorks partnered with sweetFrog to bring a Gabby’s Dollhouse themed frozen yogurt, Rainbow Sprinkle Surprise.

The frozen yogurt chain collaborated with DreamWorks to bring Gabby’s Dollhouse branding into sweetFrog stores nationwide. sweetFrog featured a limited-time-only swirl of Pomberry Punch + Cotton Candy and offered a limited-edition Gabby’s Dollhouse color-changing spoon. The swirl and color-changing spoon were promoted in-store, on the landing page of sweetFrog’s website, and on social media platforms. The promotion also consisted of a giveaway of a gift card to sweetFrog and a Gabby’s Dollhouse bundle.

Partnership Opportunity:
GABBY’S DOLLHOUSE/Streaming
Company:
DreamWorks Animation
Partner/Category:
sweetFrog /Dining
Timing:
January 1st Quarter 2022
Target:
Family
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Window Clings / Banners / Decals
Media Elements:
Banner Ads
Email
Online
Signage
Social Media
Created On:
2022-04-05
Last Modified on:
2022-04-05
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.