Partnership:

Gabby’s Dollhouse and Topco

Description:
Sweet P’s Bake Shop, an exclusive in-store bakery brand, announced today that it will partner with the global hit preschool series from DreamWorks Animation, Gabby’s Dollhouse, now streaming on Netflix and with new episodes for the series’ milestone 10th season releasing August 5th.

This is the second year of this back-to-school themed partnership for the brand that is known for its wide variety of bakery sweets.

Now through September 30, shoppers can find allergy-friendly, peanut and tree nut-free Pink Frosted Sugar Cookies in participating stores to celebrate Back-to-School for parents and children. The packaging features a QR code that can be scanned to take shoppers to digital surprise and delights for themselves and their children. This includes celebration activities like a printable birthday banner, colorable birthday and celebration cards, a no-bake recipe activity, as well as co-branded coloring sheets, educational activity sheets, and daily affirmation cards that parents can include with an allergy-friendly Sweet P’s cookie in their child’s lunchbox to offer words of encouragement during the day.

Parents can also find an official Gabby’s Dollhouse playlist, schedule a birthday video call, and find fun Gabby’s Dollhouse games and printables HERE.

This fall, Gabby’s Dollhouse will also embark on a “Gabby’s Dollhouse Sprinkle Party” store tour as part of the partnership, inviting families to meet and get a special photo with Gabby herself. The tour will stop at several participating stores including the following cities: Hartford, CT; Knoxville, TN; Des Moines, IA; Minneapolis, MN; Salt Lake City, UT, and the Los Angeles, CA area. Additional details, including confirmed dates and locations, will be released later this summer.
Partnership Opportunity:
Gabby’s Dollhouse/Streaming
Company:
DreamWorks Animation
Partner/Category:
Topco /CPG
Timing:
July 2nd Quarter 2024
Target:
Female
Family
Adults 25-34
Adults 18-24
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-09-17
Last Modified on:
2024-09-17
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