Partnership:

GABBY’S DOLLHOUSE and Wicked Good Cupcakes

Description:

DreamWorks Animation Television partnered with Wicked Good Cupcakes to launch a collection of cupcakes inspired by the hit show GABBY'S DOLLHOUSE. 

The partnership consisted of Wicked Good Cupcakes working with DreamWorks Animation to create cupcakes in jar packs inspired by the series. Each pack contained the customer's choice of jar flavors such as Cakey Cat. 

Additionally, each pack contained a GABBY'S DOLLHOUSE character card along with Gabby's stick-on earrings and a card that taught customer's how to repurpose the cupcake jars for kid-friendly crafts.

Partnership Opportunity:
GABBY’S DOLLHOUSE/Television
Company:
DreamWorks Animation
Partner/Category:
Wicked Good Cupcakes /Dining
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-19
Last Modified on:
2021-04-29
Companies Involved
Tuck

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